About us

Because the system is flawed, you're not.

We help job seekers navigate a broken recruitment system with clarity, confidence, and support. From CV and LinkedIn to job search strategy and interview preparation, we offer guidance that is grounded, practical, and built on real hiring experience.

Built on — 45 years of combined HR experience Tens of thousands of interviews Psychology-informed coaching

Our mission

You deserve to feel seen and backed.

Our mission is to make sure you feel prepared, supported, and never left questioning your worth. The recruitment system can wear people down — but the problem is the system, not you. You deserve tools that work, strategies that make sense, and a space where you are seen and backed. That is what we are here for.

Our approach

No quick fixes. No pretending.

We do not believe in quick fixes, or in pretending the system is fair. Instead, we meet you where you are — with structure, strategy, and support tailored to your goals, strengths, and situation.

You will get clear next steps, gentle accountability, and space to ask the real questions. No judgement. No pressure to perform. Just grounded support to help you move forward with confidence.

Meet our team

The people in your corner.

Senior HR and recruitment leaders turned career coaches — on your side, and in your corner.

Brendan Johns, Career Coach and Mentor
25 Years HR & Recruitment Leadership In-house & Agency Global Corporates to Start-ups

Brendan Johns

Career Coach & Mentor

Brendan has worked in HR and recruitment leadership for over 25 years, in-house and agency, from global corporates to start-ups. He has sat on the other side of the hiring process — he knows how it really works, and that it is failing candidates.

His approach is grounded, clear, and direct — helping job seekers find direction, rebuild confidence, and secure roles that are the right fit. Brendan brings the insider knowledge that the hiring industry has rarely shared with the people on the other side of the process.

Chris Duncan, Career Coach and Mentor
MSc Psychology Big 4 Consulting Enterprise ATS & Workday Change & Transition

Chris Duncan

Career Coach & Mentor

Chris brings 20 years of HR experience in his own right, leading people through organisational change and personally interviewing and assessing candidates across many levels and sectors. He holds an MSc in Psychology alongside coaching qualifications, and specialises in change management and career transition. He knows how hiring decisions are really made, and how the platforms behind them shape who gets seen.

His real strength is in how he supports job seekers. Job searching tests identity and confidence as much as any CV, and Chris helps you reconnect with your value, build genuine confidence, and stay grounded through a process that can feel overwhelming. He brings a psychology-informed approach to every conversation.

Work with us

Let's have a conversation.

Book a free discovery call to talk through where you are and where you want to go. No pressure, no obligation — just grounded advice from people who are genuinely on your side.

Book a Free Discovery Call →